Two days later, I’d gotten over a very substantial hangover and set about compiling the results.Ībsolut’s advertising campaign is as ubiquitous as Coca-Cola’s, and its packaging, which is based on an antique Swedish medicine bottle, is every bit as iconic. At the end of the judging, we put the most popular brands through an intense lightning round. We rated each vodka on a scale of one to five shot glasses. I recorded their comments, tallied up the votes, and then revealed the final verdict. (Given that each taster had to try each of the 11 vodkas, I tended to pour half-shots.) The labels were covered until everyone on the panel had had a chance to comment on the smell, flavor, burn, and aftertaste of the brand they’d just tried. I served each vodka chilled, in a small frosted shot glass. And to keep the playing field level, no flavored vodkas were sampled. Because the most expensive vodka we sampled cost less than $35, price wasn’t one of our considerations. Because the best American brands-like Tito’s-can be impossible to find, the test was limited to imported vodkas. A few vodkas were recommended by friends in the know, others by bartenders who should have known better. As for the 11 vodkas I bought, I limited myself to easily obtainable premium brands and avoided the obscure boutique labels most suburban liquor stores wouldn’t carry.
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